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Better ingredients,
Bigger smiles
Single-ingredient freeze-dried treats for cats and dogs.
Lab Tested
No Junk
Loved by Cats and Dogs
Single Ingredient
Just one real ingredient. Nothing else.
Freeze-Dried
Locks in nutrition & flavor with zero cooking.
Cats + Dogs
Tail wags and happy treat-time moments.
Launch Perks
Early access, exclusive drops & special pricing.
Pure · Simple · Irresistible
Three protein-packed flavors. One honest promise.
Chicken
Chicky Cuddles
100% Chicken Breast
Lean, protein-rich, and built for everyday rewards. The picky-cat starter.
Salmon
Sassy Salmon
100% Wild Caught Salmon
Omega-rich treats that make coats glossy and tails wag a little harder.
Duck
Duck Yeah
100% Whole-Muscle Duck
Bold-flavor novel protein, gentle on tummies that can't do chicken.
just chicken.
just duck.
just salmon.
No fillers · no binders · no mystery
Most pet treats vs Yippypets
Not a flex, That's the whole point
Most pet treats
What's actually in the bag
✗
30–50% protein · loaded with fillers
✗
Mystery "meal" or by-product proteins
✗
10+ ingredients you can't pronounce
✗
Binders, gums, artificial colors
✗
No lab paperwork · no transparency
✗
Cooked at high heat · nutrients lost
Yippypets
What's actually in the bag
✓
High protein · zero fillers
✓
Named whole-muscle meat
✓
1 ingredient · read it in 2 seconds
✓
Nothing artificial · ever
✓
Lab tested every batch · we have the paperwork
✓
Freeze-dried at -30°C · nutrients preserved
Nothing hidden · Just real food
We believe in radical transparency. Your pet deserves to know exactly what they're eating — because we wouldn't feed it to ours if we didn't.
100% Chicken Breast
Nothing else
100% Wild Caught Salmon
Nothing else
100% Whole-Muscle Duck
Nothing else
No fillers
No junk
No by-products
No artificial anything
Our Story
Made by a couple,
Made by a couple,
taste-tested by five cats
Kratai & Nelson · founders
We got tired of reading pet treat labels that needed a translator. So we made the treats we wished existed — single ingredient, freeze-dried, nothing else. The five cats run unofficial QC.
The unofficial QC team
If they don't eat it, it doesn't ship
Junior Intern
Chacha
"May not say much… but knows everything."
Chief Vibes Officer
Bebe
"Graceful · Sweet · Slightly dramatic · Basically royalty."
Director of Security
Pouya
"Will fight a leaf if necessary."
Head of Product Testing
Alice
"If it's edible, she's tried it. Twice."
Senior Advisor
Persilla
"She doesn't need attention. She needs respect."
Got questions · We've got answers
What is freeze-dried?+
Freeze-drying gently removes ~98% of moisture from raw meat in a vacuum — keeping nutrients, smell, and flavor intact. No cooking, no heat damage, no preservatives. Just shelf-stable real food.
For cats and dogs?+
Both. Single-ingredient freeze-dried meat works as a treat or topper for cats and dogs of every size.
How should I store the treats?+
Keep the bag sealed in a cool, dry place. Once opened, reseal and use within 30 days for best flavor.
Any fillers or additives?+
None. Single ingredient. Lab tested. Nothing else. Read the label in 2 seconds.
When does it launch?+
Late June 2026 on Amazon. Waitlist gets the launch-day link with an exclusive discount code first.